A favorite project of mine is a packaging redesign done during my third year at ASU. The class and I were given the assignment of finding a real item with packaging we wanted to make better, and then redesign it with our own ideas. I chose a strawberry-shaped makeup item by brand I Heart Revolution that had a very busy, illustrative packaging design. I was inspired by the strawberry aspect and wanted to include that design element, but make the rest more cohesive.